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4K8K compatible aircraft accelerated at the end of the year at the end of the year-aiming at 5 million units by the Tokyo Olympics after flying low

協会 The Japan Broadcasting Services Advancement Association [A-PAB] has announced that the number of new 4K8K satellite broadcast viewable devices has reached 3,129,000 units as of the end of December 2019.

"We broke the target of 3 million viewers at the end of December, the goal of which was the end of December. However, in June, assortment of products from major manufacturers increased, the right shoulder rose, and with the excitement of the fall rugby World Cup and the expectation of holding the Tokyo Olympics, the number increased further. Just six months before the Tokyo Olympics, we were able to announce 3 million figures at that time, a weighty number as a passing point, and finally reached this point, but the penetration rate was one digit, We want to get double digits early. We will be able to jump in the next six months and work to become a well-established media after the Tokyo Olympics. "

Mr. Toshio Fukuda, President, Japan Broadcasting Services Advancement Association

Mr. Toshio Fukuda, President, Japan Broadcasting Services Advancement Association

New 4K8K satellite broadcasting will start in December 2018. As of the end of November 2019, one year later, it was 2.78,000 units, but at the end of the year, it increased at a stretch by 421,000 units.

The breakdown of the number of units as of December 2019 is: 1.944 million new TVs with built-in tuners, 230,000 new external tuners, 315,000 new recorders [4K recorders] with built-in tuners, new built-in tuners There are 640,000 top boxes.

According to Masataka Kimura, director of the Japan Broadcasting Services Advancement Association, "The average was 120,000 units from January to May 2019, but it increased to an average of 220,000 units from June to October 2019. In November, With the addition of one year's worth of previously undisclosed 4K recorder shipments, the total was 521,000 units, but in fact, it has been analyzed to be more than 300,000 units. The number of built-in TVs was strong, with a record high of 305,000, and the total number of viewable devices reached 421,000.The number of new built-in tuners was 68 in the three months from October to December 2019. 33,000 units have accounted for about 40% of the total in the last three months, and have reached this level despite the consumption tax hike. There were only models, but more than 100 models were on sale in December 2019. Expanding choices led to increased sales It was analyzed with that. "

Mr. Masataka Kimura, Director, Japan Broadcasting Services Advancement Promotion Association

Mr. Masataka Kimura, Director, Japan Broadcasting Services Advancement Promotion Association

4K recorders with more choices due to increased manufacturers sell more than expected

で は Approximately 30% of 4K TVs had a built-in new tuner from January to May, but more than 90% of the models in November and December have a new tuner.

The number of external tuners is increasing at 8,000 in November and 5,000 in December, saying that “ we expect that the movement of connecting a tuner to a 4K compatible TV and watching it will accelerate '' Was.

The number of 4K recorders reached 60,000 units in December alone, saying, "The average monthly sales were 10,000 units by November 2019. We expected to reach 30,000 to 40,000 units in December, but it was much higher than that. In addition to Panasonic and Sharp, Sony and Toshiba also sold 4K recorders, which helped increase the number of choices.In January-March 2020, mass-stores also saw a 2-2.5 year-on-year increase. The number of recorders from November 2018 to December 2019 is 2.33 million, of which 315,000 are 4K recorders, accounting for 14% of the total. We hope that it will increase in the future. "

However, the total number of external tuners and 4K recorders is 545,000. Until the end of December, the number of 4K-compatible TVs without a new tuner has reached 6.35 million units, and when calculated backward, the connection rate of the tuner function to 4K-compatible TVs remains at 8.6%. "We expected the connection rate to increase to around 15%, but we haven't done that."

理事 Director Kimura also explained the future prospects. "By July 2020, when the Tokyo Olympics and Paralympics will be held, we will aim for 5 million units. To achieve this, we need to increase the number of units by 1.87 million units, a pace of 270,000 units a month. It was 420,000 units, but this is a special period, and January to March is the new life demand period, which means that small screen TVs will be sold, so the monthly average is 27 Ten thousand is not a simple number, and if a new tuner-equipped TV sells 200,000 a month, it will reach 270,000 a month. "

"In January 2020, sales were 3.5 times higher than in the same month of the previous year. At the mass retailers, the TV used now is not broken, but it is getting old, so as a result of talking with my family, the Tokyo Olympics and Paralympics Some say that they want to watch a new TV with a bigger screen, and some say that if they will be used for the next 10 years, 4K TVs are good. The spread will progress. "

説明 Also explained the consultation situation at the call center. In December 2019, 314 inquiries increased 23% month-on-month.

"It was characteristic that there were many consultations for purchasing receivers. I will go to mass retailers from now on, and specific consultations on whether to buy a tuner or buy a TV with a built-in tuner are increasing. The number of consultations on operating methods after purchase has also increased.Approximately 40% of all inquiries are related to equipment, 30% are inquiries from people who have already received broadcasts. Inquiries about whether reception is possible with existing parabolic antennas or cable TV are increasing, and inquiries about the picture and sound quality of 4K8K broadcasting are increasing, and the desire to receive is increasing. I understand. "

According to the Japan Broadcasting Services Advancement Association, "If you have any questions about watching 4K or 8K broadcasting, please use the new 4K8K satellite broadcasting call center." The phone number is 0570-048-001. The service is provided by a navigator dial that can be used at any local call rate from anywhere in Japan, and inquiry times are from 9 am to 5 pm on weekdays.

Yuji Usami, Director of the 4K8K Promotion Center, Japan Broadcasting Services Advancement Association

Yuji Usami, Director of the 4K8K Promotion Center, Japan Broadcasting Services Advancement Association


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