Apple introduces "offer code" to offer app subscriptions for free or at a discount

Apple will introduce an "offer code" within 2020 that will offer app subscriptions for a fixed period at free or discounted price on September 2, US timeAnnouncementdid.

App developer can provide a unique offer code, which is valid only once, at a digital or real event, etc., to help acquire new customers. Users of iOS 14 and iPad OS 14 can get the offer code in the App Store, a one-time URL to redeem the code, or in the app.

App Store

By: Apple / illustration by Stephen Shankland/CNET

▽ Regarding Apple, developers are increasingly concerned about their power in the App Store. Epic Games, which develops the popular game “Fort Knight,” has criticized Apple, along with other developers such as Facebook, for the financial dominance of third-party apps in the App Store. US Congressional hearings and European Union surveys of anti-competitive behaviors of large IT companies also put more pressure on Apple to revise app developers' up to 30% commission ing.

This change is due to Apple being exposed to increasingly severe eyes,Initiatives for image improvementIt can be considered as a part of.

Apple did not immediately respond to a request for comment.

This article is from overseas CBS InteractivearticleIs edited by Asahi Interactive for Japan.

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