Motor

BMW electric drive model renewed record sales

The BMW Group, which produced various models in FY2019. In November, the company continued to perform well, with global sales increasing 1.4% to 225,662 units. The cumulative sales of premium brands BMW, MINI, and Rolls-Royce by the end of November this year increased 1.7% to 2,296,174 units in total.

“With growth again in November, we are looking to set a new record as planned this year,” said Peter Nota, senior vice president of BMW Customer, Brand & Sales. “Electric drive models of the BMW Group were particularly strong in November, and the sales performance increased by 18.4%, setting a record high. One in five BMW 5 Series sedans sold in November was plug-in It was a hybrid model. "

In addition to the popular luxury segment, the BMW X model, both the new model and the LCI model, contributed to this growth, with cumulative sales up 23.1% to 870,267 units by the end of November. In November, the popular BMW 3 Series Sedan [up 33.7% year-on-year] and Touring [up 21.6% year-on-year] also recorded high double-digit growth.

The sales volume of electric drive models, which are attracting attention in modern society, reached a record high of 17,480 units. [This record also includes 13,590 plug-in hybrid models [up 20.3% year-on-year]. BMW i brand with BMW i3 and BMW i8 also increased 18.0% year-on-year to 38,497 units. Maintained a strong sales trend throughout the year. The plug-in hybrid model MINI Cooper SE crossover ALL4 * increased by about 50% in November and 1950 units were sold.

These figures reflect the high level of user interest in electric vehicles. To further boost this trend, the BMW Group will prepare more than 4100 charging stations in Germany for electric vehicles by 2021.

In addition, as a pioneer of e-mobility, the company plans to sell 1 million electric drive models by the end of 2021. As a result, one of the four BMW Group vehicles sold in Europe by 2021 will be electrified. One in three in 2025 and about half in 2030 are expected to be electrified, and by 2023 there are plans to introduce 25 types of electric drive models, more than half of which are pure EVs It will be.

I would like to pay attention to the EV world that BMW is excited about.


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