China's cross-border e-commerce inagora raises about 5.3 billion yen from cedar pharmacies and SBI

イ ン Inagora Holdings, Inc., which operates the cross-border e-commerce app "Pedo Prince", announced on January 10 that it had raised a total of 5.3 billion yen from SBI Holdings, Sugi Holdings, and CITIC Group's Shinkin Investment Holding [Shinkin Holding]. At the same time, the company concluded a business alliance agreement with Sugi Pharmacy, a subsidiary of Sugi Holdings, and CITIC Group companies through Shinkin Holding.

Cross-border e-commerce app "Pedal Bean"

Cross-border e-commerce app "Pedal Bean"

業務 In the business alliance with Sugi Pharmacy, we provide knowledge on Chinese consumers' needs and consumption trends and provide know-how in Chinese marketing to Sugi Pharmacy in order to strengthen the inbound business of Sugi Pharmacy. Supports Chinese tourists at Japanese cedar pharmacies in Japan, promotes purchases, and supports branding.

In the future, we will utilize Chinese SNS such as Weibo and WeChat and KOL [Key Opinion Leader] to plan, produce, and transmit information and content. He is also involved in planning for product selection, product display, and customer service. In addition, it will approach early adopters in China through Inagora's cross-border e-commerce app. As the first step, in the spring of 2020, the skin care product “Priekura” will be marketed in China through the pea lord.

The business alliance with Shinkin Holding Co., Ltd. says that it will be able to obtain the full cooperation of CITIC Group, a Chinese state-owned conglomerate that has operations in finance, energy, retail, real estate, information and publishing, etc. The company aims to acquire customers and expand sales channels. In addition, we will promote various collaborations with CITIC Group companies through Shinkin Holding, disseminate information on preferential treatments of CITIC Group customers to CITIC Group customers, provide cross-border products handled by CITIC Group customers, promote marketing campaigns, events, etc. And that.

With the support of Yuan Zhongyuan, a member of the Henan Provincial Government, a strategic partner of Shinkin Holding Co., Ltd., the company has expanded and improved its operations related to its China bonded warehouse, which is currently located in Zhengzhou, the capital of Henan Province. The company also plans to promote tie-ups with local companies in Henan, such as logistics and sales companies.

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