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Chinese smartphone market fell 7.5% in 2019, likely to fall by more than 30% due to new virus in the future-IDC survey

CIDC reports on research on the Chinese smartphone marketAnnouncementdid. According to the report, shipments in the fourth quarter of 2019 were 8.6.2 million units, down 15.6% from 102.1 million units in the same period of the previous year. For the full year 2020, shipments were 366.7 million units, 7.5% less than 396.5 million units in the previous year.

状況 The situation in the first quarter of 2020 is expected to decrease by more than 30% year-on-year due to the impact of the new coronavirus.

IDC cited excess shipments by Huawei Technologies [Huawei] and restrained purchases by consumers waiting for lower prices on 5G-capable smartphones, as the reason shipments dropped sharply in the fourth quarter of 2019. By the way, it seems that shipments have decreased for the 11th consecutive quarter and for the third consecutive year.

上位 The top five vendors shipped by Q4 2019 are as follows. Figures in parentheses are for the same period of the previous year and year-on-year.

● 1st place: Huawei

  • Shipments: 33.1 million units [30 million units, + 10.5%]
  • Market share: 38.5% [29.4%]
  • ● 2nd place: vivo

    • Shipments: 14.1 million units [19.4 million units, -27.4%]
    • Market share: 16.4% [19.0%]

    ● 3rd place: OPPO

    • Shipments: 14.1 million units [20.3 million units, -30.5%]
    • Market share: 16.3% [19.9%]

    ● 4th place: Apple

    • Shipments: 12.4 million units [11.8 million units, + 4.8%]
    • Market share: 14.4% [11.6%]

    ● 5th place: Xiaomi

    • Shipments: 8 million units [9.1 million units, -12.1%]
    • Market share: 9.3% [8.9%]

    ● Other

    • Shipments: 4.4 million units [11.4 million units, -61.2%]
    • Market share: 5.1% [11.2%]

    ● Total

    • 86.2 million units shipped [102.1 million units, -15.6%]
    Q4 shipments [Source: IDC published data graphed]

    Q4 shipments [Source: IDC published data graphed]

    Q4 Shipment-Based Market Share [Source: IDC published data graphed]

    Q4 Shipment-Based Market Share [Source: IDC published data graphed]

    Changes in shipments [Source: IDC]

    Changes in shipments [Source: IDC]

    上位 The top five vendors shipped by full year 2019 are as follows. Figures in parentheses are for the previous year and year on year.

    ● 1st place: Huawei

    • Shipments: 140.6 million units [105 million units, + 33.9%]
    • Market share: 38.3% [26.5%]

    ● 2nd place: vivo

    • Shipments: 66.5 million units [76 million units, -12.5%]
    • Market share: 18.1% [19.2%]

    ● 3rd place: OPPO Electronics

    • Shipments: 62.8 million units [789.000 units, -20.4%]
    • Market share: 17.1% [19.9%]

    ● 4th place: Xiaomi

    • Shipments: 40 million units [50.8 million units, -21.2%]
    • Market share: 10.9% [12.8%]

    ● 5th: Apple

    • Shipments: 32.8 million units [36.3 million units, -9.7%]
    • Market share: 8.9% [9.2%]

    ● Other

    • Shipments: 23.9 million units [49.6 million units, -51.7%]
    • Market share: 6.5% [12.5%]

    ● Total

    • Shipments: 366.7 million units [396.5 million units, -7.5%]
    Full-year shipments [Source: IDC published data graphed]

    Full-year shipments [Source: IDC published data graphed]

    Full-year shipment volume-based market share [Source: IDC published data graphed]

    Full-year shipment volume-based market share [Source: IDC published data graphed]


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