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Dentsu unveils CAROSET, a “temporary exchange” app for your car-shared use free of charge

Dentsu and its subsidiary Carrozzet will launch an app service on December 10 that will allow users to temporarily exchange their cars.CAROSET[Carozzet] "started.

Unlike other car sharing services, this service is based on the concept of “shared use sharing” where no money is exchanged between users. Carrozzet advocates this new sharing economy concept as “Open Personal Asset [OPA],” and collaborates with multiple companies and organizations that support the concept as the new service launches. Demonstration of development has started.

From left: Dentsu Executive Officer Yuichi Okubo, President of Carrozzet Takehiro Naito, Daiwa House Industry
Executive Officer In charge of Condominium Business Mr. Norio Togashi, Director of Information Industry Department, Tokio Marine & Nichido Fire Insurance
Mr. Nobuhiro Tsutsumi, Fujisawa SST Council
Representative Secretary Kenichiro Yamamoto, Director of New Business Creation Department, Mitsubishi Estate Mr. Kyota Kobayashi

From left: Dentsu Executive Officer Yuichi Okubo, President of Carrozzet Takehiro Naito, Daiwa House Industry
Executive Officer In charge of Condominium Business Mr. Norio Togashi, Director of Information Industry Department, Tokio Marine & Nichido Fire Insurance
Mr. Nobuhiro Tsutsumi, Fujisawa SST Council
Representative Secretary Kenichiro Yamamoto, Director of New Business Creation Department, Mitsubishi Estate Mr. Kyota Kobayashi

A system that allows you to borrow only what you have lent

CAROSET is a car sharing service limited to those who own cars, and if you become a member and register your own car in the application, you can use other cars and cars of other CAROSET members only with a basic fee of 780 yen per month, It can be used by temporarily exchanging for free. At that time, renting a car is limited in terms of the system, and it is a “give and take” mechanism that allows you to borrow as many times as you have rented in response to another person's request in units of days.

用意 As a mechanism to supplement this, a “pre-borrow” system for temporary exchanges is prepared. If you don't have a track record or you don't have enough rights for the number of days you want to borrow, you can borrow the right to exchange. In the case of borrowing in advance, you must make a record corresponding to the temporary exchange from other members for the same number of days borrowed within 30 days. If this is not achieved, it will be liquidated by paying 4980 yen per day to the serviced closet.

In addition to exchanges between owners, a “professional owner system” for dealers is also available. In this case, you can rent a test ride that is maintained by a professional without renting your car to others.

When using the service, search for the type and area of ​​the car you want to rent with the smartphone application, check the conditions on each detail page, and apply for a request. Since the delivery location may be set to home, an approximate location is displayed on the confirmation screen. If the request is approved, the exact location will be displayed, and the borrower will go to the meeting place with his own car and verify his / her identity with the driver's license, and then exchange his car.

As a condition of membership, it is mandatory to join the optional car insurance with vehicle insurance, so in the event of an accident, you can compensate by using other car driving special contract attached to your car insurance, It is a mechanism that does not bother the other party.

Sharing services that increase the value of ownership

Mr. Takehiro Naito, President and CEO of Carrozzet, who appeared at the new service presentation on the same day, said, “General car sharing services are seen as a flow from ownership to use, but CAROSET owns the car. It emphasizes the difference between traditional car sharing services and those that increase the value of owning a car.

“The biggest feature is that no money is exchanged when renting or borrowing a car” [same], “This is a shared use of personal assets with the spirit of equality and mutual help without money transfer [ OPA] ”.

Mr. Takehiro Naito, President of Carrozzet

Mr. Takehiro Naito, President of Carrozzet

Carrozzet started with a new service, and it is about reviving the traditional Japanese culture of mutual assistance between the three neighbors and neighbors using the power of IT [Mr. Naito]. Aiming for the idea of ​​granting the right to borrow other people's assets for the amount of time they lent their assets, and applying for international patents regarding the system configuration to realize it, social issues in cooperation with various companies and organizations together with Dentsu Looking ahead to global business development for solutions.

Dentsu Executive Officer Yuichi Okubo said, “Using the power of marketing, creative, and production to create new value by connecting people and companies is the potential of Dentsu's new business. We are paying great attention as the Dentsu Group's first subsidiary that provides C2C platform services. "

Mr. Yuichi Okubo, Dentsu Executive Officer

Mr. Yuichi Okubo, Dentsu Executive Officer

Started collaboration with 4 companies and organizations that sympathized with the concept

実 証 Collaboration with Daiwa House Industry, Tokio Marine & Nichido Fire Insurance, Fujisawa SST Council, and Mitsubishi Estate Group, which sympathized with the concept of OPA, has been carried out individually and started verification in various locations. Daiwa House will conduct verification for the creation of new services and CAROSET in order to create a community for residents at “Premist Funabashi Tsukada”, a large-scale condominium with complex facilities. Tokio Marine & Nichido is a partner that has supported the launch of a new business in this carouset and aims to co-create new businesses in the future.

The Fujisawa SST Council will create new business opportunities and develop the local community in collaboration with Carrozzet in the smart town under construction utilizing the former factory site of Panasonic in Fujisawa City, which has been built through industry-academia-government collaboration. Mitsubishi Estate plans to introduce the CAROSET area use program at “Izumi Park Town”, which is being developed in the suburbs of Sendai City, to hold a registration support meeting in January 2020, and to consider the OPA business model.


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