Facebook acquired GIF animation search platform "GIPHY" for more than 43 billion yen
Facebook acquired GIF animation search platform "GIPHY". Overseas mediaAxiosReports that the acquisition price will be about 400 million dollars (about 43 billion yen).
Facebook Welcomes GIPHY as Part of Instagram Team-About Facebook
Facebook to buy Giphy for $ 400 million-Axios
Facebook's acquisition of GIPHY is about $ 400 million, according to Axios sources. Facebook and GIPHY talks seemed to have started prior to the pandemic of the new coronavirus, and sources said the discussion was initially about partnerships rather than acquisitions.
GIPHY, acquired by Facebook, is a GIF animation search platform that allows you to search for GIF animations, share them on SNS such as Twitter and Facebook, and embed them on your website. You can understand what kind of service GIPHY started in 2013 by reading the following article.
The smartphone app version of GIPHY has also been reviewed. You can check how to use the application version in the following article.
The Facebook official says, "We welcome GIPHY as part of the Instagram team," and said "GIPHY will be integrated into Instagram and other Facebook apps."
According to Facebook, 50% of GIPHY traffic comes from the Facebook family of apps, half of which comes from Instagram. Therefore, Facebook says "GIPHY should already be a loved one for users." Facebook also explains that by integrating Instagram and GIPHY, "it's easier than ever to find GIF animations."
It should be noted that GIPHY's API has been used for many years in applications such as Facebook, Messenger, WhatsApp. As a result, GIPHY will continue to invest in existing libraries while continuing to invest in relationships with API partners. In addition, users can still upload GIF animations to GIPHY, allowing developers and API partners to have similar access to GIPHY's API. Also, the existing creative community can continue to create great content.
As such, GIPHY is expected to maintain its own brand, although integrated with Instagram.