I asked the editor-in-chief how to put an article advertisement that produces a dramatic effect on GIGAZINE
"I want to let everyone know because I am making very good things, but I am at a loss because the appeal is not good …" If the monthly 5 million users "GIGAZINE (Gigajin)" good product There is a powerful way to post an article ad that can send.
However, in reality, we do not usually know what kind of article advertisement will be most effective or what kind of policy should be used for ordering.
Therefore, "What is GIGAZINE's article advertisement like?" "What kind of thing is it suitable for?" "What effect is it?" I decided to directly interview and listen to the person, namely the editor-in-chief of GIGAZINE. A lot of useful and unknown information!
Advertising Inquiries -GIGAZINE-
What is the GIGAZINE article advertisement? When can I use it?
What should GIGAZINE's article advertisement be like?
GIGAZINE's article advertisement is an image of "a feature article that allows you to know the product from corner to corner". HoweverUnlike magazines, GIGAZINE does not have the limitation of "area of magazine surface", and there is no limit on the number of characters... And like online shopping sites, you can put a URL on the page and "sell the product".
When you think "Let's place an advertisement", you have the option of using a display image or banner advertisement that uses a banner image, but is there something like "This is suitable for article advertisements" instead?
The one that is suitable for article advertisements is the case where banner advertisements cannot be used. For example, when the specifications aren't good, it's when there is a "feeling" such as "it's easy to use because there is such a design here!".
From the specs, the iPhone is not the “best smartphone”, but it has the point of creating a “story” that “it's easy to use” and “your lifestyle will change completely”. In short, products with storytelling are suitable for article advertisements.
However, even though there is already a solid "story", there are many cases where it is awful to be buried without being aware that the story is known only to "developers" and "employees within the company". There is. It's amazing when viewed objectively from the outside, but it's because it's so obvious to us that we aren't aware of it, or because it's not clearly verbalized and shared. So, do you really understand such strengths when ordering GIGAZINE article advertisements, or do you not really know the strengths when viewed from the end? I will start with the following investigation.
I can't imagine it, but what exactly is it?
For example, as a result of software developers carefully adding that "this function and this function are necessary", even though the useful function is Tenkomori, "How can I appeal this Tenkomori pack? "I don't know." "You may have 1 million hours to explain this awesomeness." This kind of thing is suitable for GIGAZINE article advertisements.
This is because regular readers who read GIGAZINE articles usually understand it well, but GIGAZINE specializes in verbalizing complicated and strange things with plain expressions as easy as possible. It has turned into. Those who have actually written such texts and sentences will understand, but it is difficult to write as simple as possible with simple words. GIGAZINE's article advertisement is handled by the editorial staff who usually write articles, so the "ability to make articles" is guaranteed from the beginning. It is created based on the pride of having such ability.
So that's it. Are there any other "highly recommended cases"?
Articles posted as other media may be deleted after the period elapses, but in the case of GIGAZINE,Once an article ad is posted, basically "Future Eternity" articles will continue to appear..
So it's a bit old,Long tailVery compatible with the method of. With a monthly charge type service, even if you apply 1 day a day, there will be a big difference if you continue for 1 year or 10 years, and you can pay with margin. Such services and applications are very suitable for GIGAZINE article advertisements. Because you can continue to make the "entrance".
With the same reasoning, it is also suitable for "standard products" and products that you want to make standard. Also, when you need to overturn the image of a standard product, storytelling is necessary and it is difficult for banner advertisements, so it is suitable for article advertisements.
◆ The value of things changes depending on the story
Are there any points for hitting articles?
With the opposite idea, you can analyze "what kind of article does not hit" from past data. First of all, if "all the information that the reader already knows", there is no benefit for the reader and it is a waste of time. However, even if the information has already been released to the world, there is room for a hit if it has not arrived at what it should have arrived because the method of presenting or exposing the information so far has been weak or insufficient. In addition, if there is a past case that "the article has already been posted as information but the article did not hit", it is advantageous because it can be analyzed from the failure case and the title.
Is it possible to focus on more than just a product or use article advertising for corporate branding?
Basically any company is possible. Each person has their own life. No one is going through a "boring life". There should be as many interesting “Project X” as there are companies, and each person in charge has a “passion continent”.
There are a lot of plans to make products, and the things that were left over there were prototypes, and there were things that had to be scraped as the prototype shifted to products … all are "story". .. The person who buys the product wants to know this "story," and the value of things changes depending on the story. Even if you find a stone on the roadside, if you explain how to find the true value by saying, "This is a rough diamond, because you can see it here." So the value itself will change. GIGAZINE specializes in "storytelling by looking at the company from the outside".
◆There is no way to avoid it because it is an advertisement
Please tell me the case that it is not an article advertisement.
First of all, it is impossible to make "what the reader does not want to read" into an article advertisement. The most unforgivable thing for readers is "article advertising with lies." In other words, what is worthless is valuable, what is useless is useful, and what is impossible can be achieved. There are many fraudulent article advertisements out there, but no one wants to read that. "Credit", which is the basis of business, is also damaged.
For example, the magazine features are roughly divided into "real feature articles" and "all advertisement feature articles". This "all-advertising feature" was often seen in fashion magazines, but it gradually collapsed as readers began to distrust the magazines. In this way, looking at the history of the past, the methods of tricking people into selling and damaging credit will eventually disappear.
We believe that the future of article advertising will only be in the direction of whether intellectual curiosity is satisfied or information is useful.
Does the article advertisement have the word "advertisement"?
Sometimes I'm told, "Don't tag me as an ad. No one will read it if it's an ad," but that's strange. Of course, no one will read if you lie and lie about things that are not interesting. A long time ago, "Porinky" commercial songs were in fashion, but everyone hummed in spite of "advertising".
Other than that, Lotte made a terrible quality animation, but it was never "averted because it was an advertisement", rather the number of views has grown significantly, and it has been played over 17 million times.
Just because an ad doesn't mean it can't be accepted. That's why commercials are so important to creative that they cost a lot of money. GIGAZINE article advertising is not cheap at all, but it is because we care about the quality and quality of creatives.
As a method, there is also a way to post the content presented by the person who wants to post the article advertisement as it is. This method is possible, for example, when a company that collects data perfectly and also has creatives wants to use GIGAZINE as an exposure place.
As a matter of fact, I would like to discuss how much it costs to get an article advertisement, and whether it really is suitable for article advertisement in the first place, is it possible?
Is possible. It's just like "I hit the iron while it's hot" and "I thought about it, but it's a good day," and it's free to contact us, so please contact us now using the form below!
Advertising Inquiries -GIGAZINE-