Career

Interview with the brand leader of "Honkirin" behind the scenes until a blockbuster product is born


The third beer "Honkirin" sold by Kirin Brewery seems to be selling insanely. It is said that sales are increasing as young people are moving away from beer these days. This time, we interviewed Mr. Katsuya Nagai, who is active as a brand leader of the hit "Honkirin". We have heard various stories such as "Uragawa of work" that the brand leader who created the blockbuster product thinks.


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