Kawasaki Heavy Industries, Ltd. is releasing the latest corporate brand movie "Hydrogen Society" with the theme of the corporate message "Kawaru, Saki e. Changing forward".
■ Corporate brand movie with the theme of "Kawaru, to Saki. Changing forward"
The Kawasaki Heavy Industries Group's corporate message, "Kawasaki, to Saki. Changing forward," expresses the Group's stance of responding speedily to changing societies and environments. "Society is cute, one step towards Saki." And "We are cute, we will challenge towards Saki."
The newly released "Hydrogen Society" is the latest work of a corporate brand movie that conveys the feelings contained in this corporate message to as many people as possible. So far, "Railway Vehicle Edition" with the theme of the model railroad send-off party held at our corporate museum "Kawasaki World", "Motorcycle Edition" with the theme of Ninja H2, which boasts overwhelming power and speed, etc. , I have focused on various businesses and products, but in this movie, I focused on "hydrogen", which has been attracting attention in recent years as a clean energy that does not emit CO2 when used.
■ Three employees talk about the new future shape brought about by hydrogen energy
Today, most of our energy resources depend on fossil fuels such as oil and coal. However, such fossil fuel energy always carries the risk of resource depletion, and it is also a fact that it is a cause of serious environmental problems such as global warming caused by CO2. Secure energy in a stable manner. At the same time, consider the global environment. The answer to solve these two problems is "hydrogen."
At Kawasaki Heavy Industries, which has cultivated the technologies to "make," "hang," "store," and "use" hydrogen for many years, many employees are sweating every day to popularize hydrogen energy.
In this movie, we interviewed three Kawasaki Heavy Industries employees involved in such hydrogen energy development. Each of them talks about the future they want to realize through the spread of hydrogen as an employee of Kawasaki Heavy Industries and as a living person.
Mr. Mariko Yamashita, Liquid Hydrogen Carrier Development Department, Kawasaki Heavy Industries, Ltd.
Employees who want to stop global warming for themselves and those around them. For nephews who love vehicles, employees who want to realize a future in which hydrogen energy becomes commonplace and vehicles that are friendly to the global environment are running. Employees who want to create a society where people all over the world can receive equal benefits of energy. Even if it is a big effort to develop energy in the future, the driving force is the feelings of each of these employees. I would like to pay attention to the straightforward feelings of employees who struggle every day to believe that hydrogen energy will be a new force to move the future.
・ Title: Kawasaki Heavy Industries corporate brand movie "Kawaru, to Saki." Hydrogen Society
・ Broadcast start date: Thursday, November 12, 2020
・ Video scale: 147 seconds
・ Video URL: https://youtu.be/Pu8TerRTpIc
・ Performer: Kawasaki Heavy Industries employee
・ Mariko Yamashita, Development Department, Liquid Hydrogen Carrier
・ Industry ・ Hydrogen Plant Department Tasuke Fukuhara
・ Kenji Inoue, Industrial Plant Management Department
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