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Arara Co., Ltd., which provides AR services, has developed an app "Pika Pika First Grade CM Maker" that allows you to shoot TV commercials "Pika Pika First Grade" in tie-up with "Pika Pika First Grade" published by Shogakukan Co., Ltd.

■ An app that anyone can easily reproduce a commercial

"Pika Pika 1st Grade", which is linked to the learning magazine "1st Grade Elementary School", is a TV commercial series featuring new 1st grade students from all over Japan. Arara has developed "Pika Pika's first grade CM maker" under the supervision of Shogakukan as an app that anyone can easily reproduce the CM while the children's smiles cannot be photographed due to the influence of the new coronavirus.

With this app, you can enter the shooting location and name in the video you shot, and you can insert the music of "Pika Pika first grader" to create a video just like a commercial. The shooting tips and operation instructions are displayed in an easy-to-understand manner so that anyone can easily operate them. You can also share the created video.

"It is an application that many people including children and their families who will be in the new first grade this spring can enjoy making videos like real commercials. 』

Gazo 02_ Flow

In addition, from March 1, 2021 (Monday) to March 20, 2021 (Saturday), the video created by "Pika Pika's first grade CM maker" will be posted on Instagram with the hashtag "#Minna ga Pika Pika's first grade". Then, we are implementing a campaign with a chance to be appointed to a TV commercial and to be published in the "July issue of the first grade of elementary school".

○ Experience method
1) Download "Pika Pika First Grade CM Maker" (https://pikkapika-atsumare.jp/)
2) After tapping the "Make CM" button, select the video you shot in advance.
3) Enter the location and name
4) Tap the button when you want to put the music of "Pika Pika first grade"
5) The video is automatically saved and the completed video can be shared.

<App overview>
Name: Shogakukan Pika Pika first grade CM maker
Price: Free
Supported OS: Android 7.0 or higher, iOS 11.0 or higher
Download URL: https://pikkapika-atsumare.jp/

"Pika Pika first grade CM maker"

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The man who made the shiny first grader

Kotaro Sugiyama

Shogakukan

2015-03-27






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