Kose will open a new concept store “Maison KOSE” on December 17th in Ginza, Tokyo. Business hours are from 11:00 to 20:00. The area is about 500 square meters and consists of two floors. On December 11, a preview was held for the media ahead of the opening.
“Maison KOSE” opens in the building immediately after entering the road between GINZA SIX and Lion in Ginza, Tokyo
Maison KOSE has a storeOwned mediaThe aim is to create a service that integrates with the digital platform that is being developed as part of creating new contact points with customers.
Functions of the iPad placed in the store, collaboration with Casio and Panasonic
Inside the store, iPads are placed everywhere. When you show your face on the camera, you can see the whole skin and lips, and you can see images with various brand foundations and lips. It also has a function to recommend a foundation color that matches the person's skin.
A function that recognizes the face with the in-camera and selects the recommended foundation color, and a function that allows you to test the color of the lip
On the first floor of Maison KOSE, there is a natural cosmetic brand “tarte” that is not yet available in Japan. The company plans to replace the brand once every three to four months
Furthermore, in cooperation with Panasonic and Casio, the company plans to use it as a place to conduct demonstration experiments and joint research using the latest digital devices.
“Snow Beauty Mirror”, which Panasonic is developing, analyzes the skin condition of the customer by simply sitting in front of the mirror and instantly digitizes and displays it, as well as the “face you want to be in” Equipped with an “ideal face system” to visualize the image of
Also, it is possible to make recommendations for recommended items based on the creation of ultra-thin customized sheets [tentative name] to be used on the cheeks according to the skin color, and digital counseling and skin analysis results.
Customized sheet [tentative name] is a blend of “make-up sheet” being developed by Panasonic and Kose's cosmetics development knowledge. From the skin color measurement results analyzed with Snow Beauty Mirror, create a sheet with a color that matches the skin of each person.
The thickness of the sheet is 100 nanometers. It is said to be thinner than the skin that peels off when sunburned. Actually, there is a customization sheet on the left side of the front, but can you understand even if you look closely? In fact, some reporters were not able to win
The nail printer was born by combining Kose's cosmetic material development and brand power with Casio's printing and image processing technologies.
Casio's nail printer. The camera is built in the printer, so you can see the finger position and preview on the iPad
You can select and print your favorite designs from the registered nail designs. Apply base nail polish and let it dry to some extent before printing. Even with complicated patterns, the print itself is finished in a short time of about 15 seconds. Because it is based on nail polish, it can be removed with a light removal solution.
In order to recognize and print white, apply a commercially available white nail polish to the base, let it dry, and then print. The print time is about 15 seconds
カ Utilizes the inkjet printing technology Casio cultivated with postcards and photo printers “Purin Photo”, as well as proprietary nail contour recognition technology and curvature correction technology. High-definition designs that are difficult to draw by hand can be printed neatly to the edges of curved nails. Although it was a method to choose from a fixed design at the preview, it has the technology to print photos taken with my smartphone.