Automobili Lamborghini Japan held “Lamborghini Night” on Friday, December 13, 2019 in Aoyama, Tokyo.
At the venue, “ Urakan EVO Coupe & Spider '', “ Avendador SVJ 63 Roadster '' which became the face of Lamborghini in 2019, and Urus were also exhibited, and at the beginning Francesco Cresi, representative of Automobile Lamborghini Japan I looked back on this year. For the excellent results of Lamborghini, who updated the sales record for the sixth consecutive year for the fifth consecutive year, we expressed our gratitude and the outlook for the coming 2020.
This year, Lamborghini's progress has been remarkable, and the global sales are likely to approach or exceed 8000 units. In Japan, it was announced that sales of 650 units per year will increase to 116%, up 16% from the previous year.
The driving force is Urs, who has established the luxury car category as the world's first super SUV. While inheriting the DNA of Lamborghini, it can be said that in this genre, which is the most versatile and growing in sales worldwide, it has succeeded in opening a door to new possibilities as a super SUV.
At the venue, a documentary movie summarizing the events that have been delighting Lamborghini fans over the past year was played, gathering announcements of one-off models inspired by circuit events and traditional Japanese performing arts, club events, and classic cars While looking back over the past year, such as Concorso Deleganza, each scene was dramatic. In 2020, the Lamborghini Lounge will be opened.
For Lamborghini, the Japanese market has grown to become one of the world's three major markets. Further new models are scheduled to be released in 2020. I look forward to the further progress of Lamborghini in the future.