Nissan Motor Co., Ltd. announced a new crossover EV "Nissan Aria" online.
The "Aria" is a car that embodies the company's vision of "enriching people's lives." In addition, the company adopts the latest technology and design of the company that promotes the business structure reform "Nissan NEXT" that focuses on its core strengths.
Nissan President and CEO Makoto Uchida said, ""Aria" fulfills customers' wishes and meets practical needs. A new design that fuses Nissan's strengths of EV and crossover "Aria" is a new and exciting door for Nissan."
The company plans to launch 12 new models in the next 18 months, including the Aria. The need for electrification, advanced driver assistance technology, and connectivity is ever increasing, and Aria shows that Nissan will respond firmly to these voices.
By the end of 2023, Nissan plans to sell more than 1 million electric vehicles equipped with EV or e-POWER annually. The advanced driver assistance technology “ProPilot” will be installed in more than 20 models in 20 markets, aiming to sell more than 1.5 million units per year.
In addition, the new Aria has a new Nissan logo. This logo symbolizes Nissan's determination to continue to provide innovation in the new era, and will be adopted in future new models as needed.
The new logo, along with its rich history and tradition of innovation, represents Nissan's vision for the future. As before, by placing the letters "NISSAN" in the center of the logo, the design reminds us of the history of the past famous cars and the evolution of the company, and it can be recognized as a Nissan brand at a glance.
"The Aria opens a new door in the history of Nissan, which is committed to reforming its business, products and corporate culture. This car is full of passion, innovation, and a spirit of challenge, along with the significance of Nissan's existence. It expresses the uniqueness," said Uchida.