New products such as UV serum and liquid foundation have appeared from "Sofina iP" and "Primavista". On January 21, a joint presentation including "Biore UV Athrism" was held in Tokyo.
In "Sofina iP" where individuality stands out
At the beginning, Yusuke Kiyota of Sofina Division was on stage. "Sofina iP is a brand born in 2015 for women who want to stay beautiful even when exposed to fatigue and stress. We will grow this brand into a brand with a strong personality."
Already released "Base Care Serum <Base Essence>" and "Interlink Serum" performed well. Mr. Kiyota appealed, "We have grown into the No. 1 brand in the serum market."
The new appearances of Sofina iP this time are Sofina iP Interlink Serum and Sofina iP UV Resist.
Both products will be released on February 8. Mr. Kiyota responded to "Sofina iP Interlink Serum" 80g (3800 yen without tax) by responding to the unique "spring-summer season's" I want to firmly moisturize the skin but want to finish it without stickiness " The product uses an Interlink formula that balances both lotion and milky lotion functions, which "can increase the amount of moisture retained in the skin."
The UV serum "Sofina iP UV Resist" is available in two types, rich cream and smooth milk (3,000 yen excluding tax). This product focuses on "severe time for the skin" such as daytime ultraviolet rays and dryness. It sings Sofina's highest level of ultraviolet ray cut effect, original day clearance ingredients, and ceramide care ingredients.
"We are transforming the busy daytime, which lasts about 4,000 hours a year, into skincare time. This is a new proposal that closely matches the lifestyle of busy women," said Kiyota.
To the woman who is concerned about the "shininess" of her face
Next, Mr. Ibuki Ishine, Sofina Division introduced new Primavista brand products. The theme was "shininess" of the face. Mr. Ishine introduced the results of a web survey of 400 women and said, "Is it glossy or shiny? Because you can not see your own face, it does not look shiny to others. 93% of people had a feeling that they were moody. "
In order to settle the debate between shiny and shiny, "Prima Vista Natural Glow Lasting Liquid" 30ml (excluding tax 3,200 yen) will appear. The product will be released on February 29 and will be available in all seven colors. By covering up to the pores, it is characterized by a natural glossy skin that does not look shiny.
Mr. Ishine says, "The main features are the use of finely dispersed powder that is difficult to become powdery, and the use of a flexible coating that repels sebum. Some users have said, "I didn't remake my makeup, but the morning finished until the evening."
In addition, at the recital, they talked about new products of "Biore UV Athrism", and held a hands-on experience session for each product at the venue. It was showing excitement.