According to the announcement of research company BCN, Nikon's APS-C mirrorless “Z 50” released on November 22nd suddenly shines first in the sales performance of mirrorless cameras from November 18th to 24th, 2019. It was. Although there is a high degree of perfection of the camera, I feel that the existence of the “Double Zoom Kit” with two zoom lenses led to a hit.
The slim and compact body is also luxurious enough
Canon and Nikon entered the new mount to pursue Sony, which has been hit repeatedly in the full-size mirrorless “α”. However, sales of full-size mirrorless, which should have been fully loaded, are unfortunately below the expectations of both companies. The reasons for the slump may be due to various factors, but one factor may be that "there was a lot of expensive and heavy interchangeable lenses lined up to appeal for improved image quality with the new mount." It will be.
Under such circumstances, the new Z50 mirrorless camera that Nikon started selling at the end of November is drawing attention. Nikon's first APS-C sensor-equipped mirror-less model, which is a brother of the full-size mirrorless “Z 7” and “Z 6” that use the Z mount.
The first thing I felt wonderful about having a Z 50 with a standard zoom lens in hand was “thin!”. Although there are mirrorless structures and the body itself is slim, the standard zoom lens contributes to its thinness because it is a retractable type that can be shortened when not in use. It can be easily stored in a bag, and it is not difficult to carry it every day.
It is a good impression that the main body and lens are compact, but not cheap. The body and lens are designed to follow the same flow as the full-size high-end model, and the body is made of metal, giving it a luxurious feel. Since cameras are used for hobbies, it can be appreciated that you can enjoy the joy you have.
The number of dials and arrangements, such as the number and arrangement of dials, were inherited by Z 50 and Z 50, while the recording media was replaced with a standard SD memory card from the XQD memory card. You can also pay attention to the design.
It is great to have a double zoom kit
What I want to focus on with the Z 50 is the standard zoom lens “ NIKKOR Z DX 16-50mm f / 3.5-6.3 VR '' and the telephoto zoom lens “ NIKON NIKKOR Z DX 50-250mm f / 4.5-6.3 VR '' included A “double zoom kit” is available. There were no double zoom kits for full size Z 7 and Z 6.
Double zoom kits have been a popular selling source for digital SLR cameras and mirrorless cameras. The reason for the popularity is that it is overwhelmingly cheaper than purchasing the camera body and interchangeable lens separately. In fact, there is a widespread perception that if you buy an introductory camera for a lens interchangeable camera, you will not sell anything other than the double zoom kit.
In terms of “that double zoom kit!”, The Z 50 has the potential to grab the hearts of those who are considering replacing old SLRs and mirrorless. With a double zoom kit, the price is almost 40,000 yen less than buying two additional zoom lenses separately, and the bargain price meets expectations.
Kit lenses aren't just about price. The drawing performance is high, and the subject is drawn sharply and sharply. The camera's built-in image stabilization mechanism is highly effective, and it was possible to shoot without blurring even at a relatively slow shutter speed. There is no impression that “the price is cheap and the depiction is appropriate”.
The telephoto zoom lens covers a 75mm to 375mm equivalent in 35mm format, and the point is that you can shoot the most telephoto range with the Z mount. The shortest shooting distance, even at the telephoto end of 375mm, is as short as about 1m, so you can not only shoot a far away subject large, but also close-up for a powerful finish.
There is no doubt that these two kit lenses make the Z 50 even more attractive. By all means, I would like to see a single-focus lens and a high-magnification zoom lens that inherit the concept of low cost and compactness.
No dissatisfaction with shooting performance
I felt that the shooting performance was also excellent. In particular, the performance of AE [automatic exposure] and auto white balance seems to be high, and it finished as expected even in backlight conditions and in mixed light conditions where various types of light sources were mixed.
AF tracking performance and rapid shooting performance are also quite good. Like the α series, it keeps focusing on the eyes of a moving person, but it's not that much, but it's an impression that you can shoot with ease.
A person with some arm might be anxious
Each company's full-size mirrorless models were released with heavy-duty high-quality lenses, which had the impact of being able to shoot with high image quality. However, the charm of “small and light and affordable” that was synonymous with mirrorless is lost, and there is an impression that beginners to intermediates who want to use casually as a hobby are left behind.
In the midst of this, the Z 50 has a camera and lens that is lightweight and compact, and it can be evaluated that it has not simplified the shooting performance and equipment, such as rapid shooting performance, EVF, and wireless communication. Furthermore, the Nikon-like design shared with the full-size machine is the point that it does not give the impression that it is an inferior model with simplified full-size equipment and design. In addition, the double zoom kit is easy to use and has a reasonable price.
The actual selling price at a camera mass retailer is around 170,000 yen [+ 10% point] for the popular double zoom kit including tax. In the cashback campaign that runs until mid-January 2020, buyers of double zoom kits will receive a cashback of 20,000 yen. In other words, if you consider the point reduction, you can get a model with two lenses for just 130,000 yen. This is an attractive price for the latest model that has just started selling.
If you are using an old APS-C single-lens reflex camera or an early mirrorless camera about 10 years ago, you should be impacted by the evolution of image quality, rapid shooting performance, and operability. For those who have used a camera with interchangeable lenses to some extent, it seems to be a camera that is a little worrisome.