Opel Automobile, a major German automaker that withdrew from Japan in 2006 and focused on the European market. In Japan, it has announced that it will re-enter the Japanese automobile market as a PSA Group brand.
"We are delighted to have returned to Japan, the third largest market in the automotive market," said Michael Rocherer, CEO of Opel Automobile GmbH.
He also commented on Opel's reputation as a German brand, as well as the reasons Japanese decided to enter the country, such as the preference for German cars and the favorable business conditions of the company. “ Opel once disappointed Japanese retailers and users due to withdrawal, but will not withdraw after this resurrection, '' he expressed his strong intention to re-establish the Opel brand in Japan. .
Currently, Opel has a unique brand policy of "PACE!", And will pursue its business by focusing on "Sustainable profitability", "Electrification" and "Globalization". Including these factors, it will focus on Asia, including Japan, Africa and South America as targets.
As a full-fledged move, it is scheduled to enter the market in 2021, and plans to prepare three models at a stretch. The three models that are currently envisaged are the Corsa, which is loved as the best-selling product in Germany, the combo life with various functions, and the Grandland X, a new C-segment SUV.
In addition, it has been decided to advance the strategy for electrification, and customers will be able to select the internal combustion engine or electrification power for the power to be mounted on their favorite body type. In particular, a fully electrified version of the "Corsa" and a plug-in hybrid version of the Grandland X will be introduced.
Regarding authorized dealers, we are expanding mainly in major urban areas such as Tokyo, Yokohama, Nagoya, Osaka and Kobe. The name is not a "showroom" or a "dealer", but rather a German name "outhouse" to emphasize that it is a German brand. By 2024, it has announced that it will build a sales network that covers 80% of the population.
Like the lightning used in the brand logo, it will give a good stimulus to the imported car market in Japan. Stay tuned for future news.
Opel official site オ www.opel.jp