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OPPO shows 5G era product lineup & strategy. Reno3 Pro with Snapdragon 765G is also gradually revealed (Junya Ishino)-Engadget Japan Version

OPPO holds “OPPO INNO DAY 2019” event to introduce its technology in Shenzhen, China. New smartphones that are expected to be equipped with the Snapdragon 765G and peripheral devices that will be strengthened in the 5G era were shown. In line with the full-fledged spread of 5G, the policy of trying to move away from smartphone manufacturers is being talked about.

OPPO "data-caption =" OPPO "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-2-2989522-1575969721486 "data- media-id = "90ff4f35-e4cf-490c-ba01-e474fa5d77e0" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/797b7100-1b2e-11ea-af6f-c834fa37b1d7" data-title = "OPPO" /><br /><strong>▲ OPPO INNO DAY 2019 held in Shenzhen, China</strong></p>
<p>The introduction of the strategy at the beginning of the event was Tony Chen, founder and president of OPPO, who has been in such a situation for the first time in six years. “It will not change for the time being that the smartphone is the core that connects to the Internet, but in the future many devices other than smartphones will come out. In the near future, new devices such as smart watches and smart earphones will be introduced. " In fact, more than half of OPPO's business units are teams that develop technologies such as AI, big data, cloud computing, and IoT.</p>
<p><img alt=▲ Tony Chen, President and CEO of OPPO said that it will be the first time in about 6 years

A more specific product line is presented by Levin Liu, vice president who inherited Baton from Chen and OPPO Research Institute Director. First, Ryu introduced a 5G smartphone. The company has released the first Reno 10x Zoom 5G 5G smartphone in Europe, but the next is the thin Reno 3 Pro.

OPPO "data-caption =" OPPO "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-8-3464560-1575969721520 "data- media-id = "4c0ba81b-9328-401c-9255-965d2eaa3bdb" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/7a047720-1b2e-11ea-adf7-d560fb807616" data-title = "OPPO" /><br /><strong>▲ Product photos of Reno3 Pro released</strong></p>
<p>The Reno3 Pro will be run by executives in late November.<a href=I was showing a flicker on Twittermodel. According to the tweet, the thickness excluding the lens is 7.7mm, making it a very slim device for a 5G smartphone. Qualcomm event last week"Snapdragon Tech Summit"So, it is also clear that the latest chipset "Snapdragon 765G" will be installed in the same model. Snapdragon 765G is a chip for middle high that integrates a 5G modem. I can't say anything because I haven't seen the actual machine, but if it meets the specs, the benefits of integrating the modem into the application chip will be demonstrated.

At this event, there was no mention of detailed functions and specifications, but an image that shows the entire device was released rather than a flickering tweet. As long as you look at the product photo slide, you can see that there are four cameras on the back. It can be seen that the camera part is slightly protruding, so the thickness excluding this part is 7.7mm. Also, in addition to black, white and blue, it seems that coloring like gradation is also available. With Snapdragon 765G installed, it seems to be said that it is a terminal that sticks to its thinness and design while suppressing the specs somewhat than the top model.

OPPO "data-caption =" OPPO "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-7-1798749-1575969721516 "data- media-id = "4fd8b94c-2019-49fe-87e9-fc0bd467fb15" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/7a02c970-1b2e-11ea-abff-aea9b2669403" data-title = "OPPO" /><br /><strong>▲ It is equipped with a quad camera and you can see that it is thin.</strong></p>
<p><img alt=▲ A prototype of a terminal with an in-camera built under the display and no notches. Since there was no notch in the Twitter flickering image, it is expected to be installed in Reno3 Pro

The smartwatch was shown its silhouette. Although this is also as far as the picture is seen, the shape seems to be a square like Apple Watch, you can see that a leather-like band is attached to the rug. Smart Earphones showed AirPods-style product photos with stick-shaped parts protruding from their ears. Here, we will name it "OpPods", but OPPO's idea is to expand products that expand the experience around smartphones. Furthermore, he says that he is considering introducing AR glasses.

OPPO "data-caption =" OPPO "data-mep =" 3047671 "src =" https://media-mbst-pub-ue1.s3.amazonaws.com/creatr-uploaded-images/2019-12/79831220-1b2e -11ea-a7ff-2a889f06950d "/><br /><strong>▲ A smart watch is under development. It's not clear whether it will be in silhouette, but it looks like a square shape</strong></p>
<p><img alt=▲ The earphones look like AirPods and you can see stick-shaped parts that pop out of your ears

OPPO "data-caption =" OPPO "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-10-7340746-1575969721526 "data- media-id = "4bc82d8a-783a-49fd-93b5-1c0b4dac6912" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/7a182630-1b2e-11ea-bfed-debd8de82fa6" data-title = "OPPO" /><br /><strong>▲ The prototype of AR glass was also exhibited.</strong></p>
<p>Mr. Ryu said that “1 + 1 + 1” can produce more than 3 effects while holding the inequality “1 + 1 + 1> 3”. Of course, this inequality is wrong from a mathematical point of view, but here it means that if you link the three products together, you will get more than a simple addition. When we announced “nova 5T” in Japan, Huawei also talked about the future product strategy with the formula “1 + 8 + N”, but in the 5G era the concept of launching derivative products while using smartphones as the core Is common to both companies.</p>
<p><img alt=▲ 1 + 1 + 1 is a simple sum of 3 or more

In the 5G era where multi-terminal connections are commonplace, it is expected that more IoT products will be released to the world than ever before. IoT products will gradually increase in the home. OPPO has also announced the introduction of 5G CPE (Customer Premises Equipment), which will become a “hub” for these products.

This 5G CPE is not just a stationary 5G router, it also supports Bluetooth, ZigBee, Zwave, etc. In other words, it covers the wireless methods other than WiFi used in IoT. Qualcomm's second-generation 5G modem, "Snapdragon X55 5G Modem" is installed and is scheduled to be launched in the first quarter of 2020.

OPPO "data-caption =" OPPO "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-3-1140017-1575969721492 "data- media-id = "d7c73f38-62ff-40ed-8e1a-f473c96df087" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/79818b80-1b2e-11ea-bfb5-a9acfbdb965c" data-title = "OPPO" /><br /><strong>▲ 5G CPE compatible with various connection methods such as ZigBee and Zwave</strong></p>
<p>OPPO has grown as a manufacturer specializing in mobile phones, but it may gradually change its appearance as 5G spreads. The announcement at OPPO INNO DAY seems to be the declaration.</p>
<p>After the event, OPPO's 5G chief scientist Henry Tan and overseas market business manager Allen Wu answered questions from the press members from around the world. There were a lot of stories about India and India and India (since there were many reporters …) and talked about the situation in the Middle East and Southeast Asia. Here, it ’s ridiculously omitted. However, about the Japanese market, Mr. Wu stated that it was an “important market for building a brand”.</p>
<p>According to him, Japan, Europe and the United States have high standards for quality, and clearing this will lead to an improvement in global brand power. The Japanese market has different needs from the general global market, so it is said that “Reno A” that supports Osaifu-Keitai was introduced. “Reno A is a tailor-made product tailored to the Japanese market and is very successful,” Wu said.</p>
<p>On the other hand, Mr. Tan told the prospect that “the acceptance will progress further next year”, giving an example of how 5G is spreading faster than 4G. The background seems to have spread to the middle range in a year since the introduction of the first smartphone.</p>
<p><img alt=▲ Tan talks about 5G outlook in a group interview

The CPE mentioned above is also referred to as “a product that plays a very important role in the home IoT”. Because it is compatible with various wireless standards, it becomes a “home IoT hub”. In terms of keeping it at home, Tan said, “It ’s a different role from a smartphone and it ’s the central device in the home, so they will work together.”




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