Reflecting the beauty of shoji screens and tatami mats, the Google Pixel 4 design philosophy

Google's genuine smartphonePixel 4"Or a new smart speaker"Nest MiniOrNest Hub Max”Landed in Japan. On October 17, Google held a press briefing on product design for these new Google products.

  • Pixel 4 and Pixel 4 XL landed at almost the same timing as the US announcement

Before Google worked on hardware products, the company worked on a number of software products represented by browsers. When Google's design team designed hardware products, it was important to put the design thinking in the software into a physical thing.

As a result of repeated studies, the three concepts "We've always been human.", "We've always been optimistic.", "Bold" [And] We've always been daring.], The company's hardware products have been developed in line with this design.

  • Three concepts that Google considers as a philosophy of hardware products: “We've always been human.”, “Optimistic” [We've always been optimistic.], “Bold” [And We've always been daring. ]. “The most important thing is to make consumers like the design,” said Ivy Ross, vice president of hardware product design at the company.

According to Ivy Ross, vice president of hardware product design at Google, humanity means things like curves and softness that fit nicely when you get them in your hands, not just the look. Optimism is a fun element to use, such as pop colors. Boldness means trying new materials.

Pixel 4 is an Android 10 smartphone with an OLED display and dual cameras. The design looks similar to the Pixel 3, but the dual camera in the square space in the upper right corner is eye-catching.

  • Pixel 4 series. Three colors: Just Black, Clearly White, Oh So Orange [64GB limited color]

The design of Pixel 4 is especially around the camera. The square space of the camera says "I aimed for an icon that looks like Pixel 4". "Humanity" and "boldness" are expressed by the edges of the camera's square space, the curved corners of the body, and the black aluminum frame on the side. Optimism was adopted in the main body color incorporating orange and the one-point color of the power supply part. The aesthetic sense of Japan was also a hint, and the clean and simple elements of tatami and shoji were also reflected in the overall design.

  • Equipped with a square space that houses two types of lens, flash, and spectrum sensor in the upper left of the back. A large number of sensors such as an in-camera, face recognition camera, proximity / ambient light sensor, and Soli sensor are stored in the front bezel

  • Even in the special case, the “G” logo and the power button have a one-point color. According to the company's survey, 85% of users can wear cases, but there are also voices calling for color variations of the body color itself, so multiple body colors are prepared as options

A separate design team from Mr. Ivy Ross is responsible for the Nest series of smart speakers announced at the same time. Sustainability [sustainability. The nuance of sustaining and circulating society and the company over the long term, which mainly refers to efforts to protect the environment] is the current challenge in device development. In the Nest series, sustainability is a challenge. The designer was involved from the beginning of development.

  • Nest mini, a small smart speaker that is the successor to Google Home mini, uses a plastic fabric cover. The material made by finely pulverizing plastic is knitted like a knit, and it is possible to develop two Nest mini with one plastic bottle

  • Google has a dedicated room for each team of designers

In the question and answer session, as with Pixel 4, a question was raised asking the difference in design from the iPhone 11 series, which has a camera system in a square space in the upper left. Ivy Ross said that the design of the iPhone 11 series and Pixel 4 are similar as a result, and that the design of Pixel 4 has been under development for a year and a half and has not been imitated.

“Pixel 4 emphasized the square space of the square instead of the lens as a design. Pixel 4 has a large camera weight and needs to be equipped with many sensors. "The iPhone 11 series is now close as a result of the design logic," he said.

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