Rolls-Royce Motor Cars collaborated with conservationists, animal and botanists, growers, and beekeepers to celebrate World Bee Day on May 20, 2020.
World Bee Day aims to protect bees, which carry pollen essential for the growth of about 90% of the world's wild flowering plant species and more than 75% of the world's food crops. Rolls-Royce Motor Cars is actively working to protect the small creatures that play this important role.
Established in 2017, the Goodwood apiary is home to six traditional British birdhouses and a total of about 250,000 bees. Each beekeeping box is fitted with a stainless steel plate hand-made by the bespoke workshop. The five beekeeping boxes are named after the Rolls-Royce model, with Phantom, Wraith, Ghost, Dawn and Cullinan nameplates, and the sixth beekeeping box with the Rolls-Royce emblem. The name plate of "Spirit of Ecstasy" inspired by is attached.
Bees feed on 42 acres (about 3.6 Tokyo Domes) of Rolls-Royce, which has 500,000 trees, shrubs, and wildflowers, as well as a “ green roof '' of an 8-acre sedum plant. And fly around the surrounding Goodwood Estate and National Parks. Every year, local beekeepers carefully hand-process "Rolls-Royce in the honey world" to entertain customers and guests who order vehicles at the Rolls-Royce atelier.
Richard Carter, director of global communications at Rolls-Royce Motor Cars, said, "We are enthusiastic beekeepers to support World Bee Day, and face this fascinating and very important species. The apiary is a project loved by everyone working at Rolls-Royce. World Bee Day protects the bees in the UK Not only does it benefit farmers, growers and wildlife, but it also reminds us that we are part of a larger, fundamentally important thing. "