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Survey results that the number of received e-mails is increasing but the opening rate is decreasing


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Survey results that the number of received e-mails is increasing but the opening rate is decreasing

By stokkete

Providing communication services such as sending and receiving text messagesTwilio SendGridPublished byEmail benchmark survey in 2019According to the report, more than 60,000 senders sent more than 60 billion emails every month. According to the survey, although the number of emails received per recipient has increased since 2018, the rate of opening emails and clicking on content in emails has declined.

Announcing the 2019 Email Benchmark and Engagement Study | SendGrid
https://sendgrid.com/blog/announcing-the-2019-email-benchmark-and-engagement-study/

Looking at the results of a survey conducted in the United States and the United Kingdom, the rate at which recipients opened the sent email (Aggregate Open Rate), the rate at which the content in the email was clicked (Aggregate Click Rate), and opened the email However, the rate of click-to-open rate in emails is lower than in 2018. In particular, the percentage of recipients opening emails has dropped significantly. However, the average number of messages sent by recipients was 8.3 per month, an increase over 2018.

A questionnaire survey of recipients revealed that 84% check email at least once a day and 63% check email many times a day .

In addition, when we surveyed recipients about the amount of content required for email, more than 90% felt that a small amount of text or 1-3 paragraphs was just right. Few recipients needed image-only content or a long message with more than four paragraphs, and the results were common across all ages.

In addition, in the mail display questionnaire, regardless of the device, such as a smartphone, tablet, or PC, 60 recipients want to be displayed appropriately without having to zoom in or scroll to read the mail. It showed more than%.

In the questionnaire about the timing of determining what you want to be delivered to emails delivered from the company, about 60 recipients want to decide whether to deliver or not when notifying the company of the email address. %.

In addition,More detailed findingsIs only available to Twilio SendGrid email service users.

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