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TikTok launches "Creator Marketplace" to match advertisers and creators

ByteDance will match advertisers around the world with high-quality creators on July 9th.TikTok Creator Marketplace[TCM] has been officially launched. The company aims to be an official platform that can directly collaborate and work together.

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The platform supports 14 countries around the world: Japan, USA, Canada, UK, Germany, France, Italy, Thailand, Vietnam, Philippines, Malaysia, Singapore, Indonesia and Russia. The number of registered creators is over 10,000 globally. It is a platform where creators can be assigned from 14 countries around the world.

Also, it is classified into various categories, and it is possible to select the creators most suitable for their own brands and products. In addition, performance data from creators' past videos and attributes such as the age of followers are analyzed to automate planning to implementation. It manages all data from orders to creators to the launch of advertising campaigns.

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 It also has a translation function and can communicate in Japanese with foreign countries, so international collaboration is possible. It is said that Japanese advertisers have already assigned overseas creators, and overseas advertisers have assigned Japanese creators.

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Note that since the payment function is not installed at the time of release in Japan, only the matching function between the advertiser and the creator can be operated online.


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