The company is planning to display an advertisement on the roof of a ride-sharing car as one of its advertising businesses, and will start testing it on April 1, 2020 (local time). Testing areas include Atlanta, Georgia, Dallas, Texas, and Phoenix, Arizona, with more than 1,000 vehicles to be tested.
Drivers in the region will be initially paid $ 300 to install digital signage to display advertising. During the test period, they will receive $ 100 for driving at least 20 hours a week. The digital signage mounted on the roof of the vehicle displays a video and an 8-second still image advertisement. If you want to advertise, you can apply on the Uber OOH website.
Firefly has already been offering ads on the roof of ride-sharing cars since 2018, and Uber drivers have signed a contract with Firefly at their own discretion and equipped with an advertising display. Firefly is for drivers who have a minimum of 40 hours per week and earns an average of $ 300 per month in extra income, while Uber costs $ 100 for more than 20 hours per week. It may be nice to have more choices for drivers (unless there is a rule not to use services of other companies …).
In recent years in Japan, digital signage advertising services are increasing on the back seats of taxis. There are several hurdles up to now. To begin with, the ride sharing service itself has not been lifted. It may be difficult to develop a similar advertising service in Japan.
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