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What is the content of the Huawei recital held in Barcelona?

Huawei held a new product launch on April 24 [local time] in Barcelona, ​​Spain. Originally Barcelona, ​​where the mobile related global exhibition “ MWC 2020 '' is held, but the exhibition itself was canceled due to the new coronavirus, and while canceling the event scheduled by each company, only Huawei managed to hold the event on schedule.

  • This is in front of the main venue of the canceled MWC 2020. Because it was Sunday, it was quiet

  • The Italian pavilion where Huawei was announced. The theme was "Together"

For this reason, while only European media interviewed, almost exclusively outside Japan, the Japanese media participated. About 10 freelancers were visiting Barcelona without canceling their trip, so they were able to attend the Huawei recital.

The stage of the recital is unmanned, showing the recording

The speaker was Richard Yu, CEO of Huawei Consumer Business Group. He had been coming to Europe since early February, but he should have been able to participate in MWC, but this time he will be there, but he will broadcast a video recording the state of the presentation have become.

  • Richard Yu was projected on the screen and presented, but on stage was unattended

Huawei announced its flagship smartphone in March every year. This time the folding smartphone "HUAWEI Mate Xs”And 5G-compatible tabletsMatePad Pro 5G”And“MateBook X ProWas announced.

  • Products announced this time

  • The theme Together and the red logo showed AppGallery

“Expanding market share” despite being tossed by US-China friction

Richard Yu said at the outset, thanks to partners, customers and the media for their continued support as the company is being tossed by political friction between the United States and China. In 2019, the company achieved profits of 850 billion yuan, up 18% year-on-year, and shipped over 240 million smartphones, the world's second largest market share. It appeals that the growth was 16.8%.

In the PC business, shipments increased more than 200%. Wearable devices increased by 170%, and wireless earphones increased by more than 200%. R & D expenditure in 2019 will be more than 1.5 billion euros. In 2018, Samsung ranked fifth in the world with € 1.274 billion, but at the time, Samsung ranked first at € 1.83 billion, so it has invested more in R & D to expand innovation.

In the 5G era, "AI life strategy" with partners

The key to 2020 is 5G. Shipments of 5G-compatible smartphones have already exceeded 10 million units since January. It seems that it increased by 39% compared to last month. As a strategy for the 5G era, Yu introduces the “1 + 8 + N” strategy named “AI Life Strategy”.

  • 1 + 8 + N strategy where cooperation with partners is also important

1 is a smartphone, 8 is Huawei products such as AR / VR, tablet, PC, etc.N is various services and partner products, such as HUAWEI Share connecting 1 and 8 and 4G / 5G etc. network connecting it with N In this way, we aim to realize the “AI life”.

Among them was announcedHUAWEI Mate Xs. The previous model Mate X is 5.4 mm thick in tablet mode and 11 mm in smartphone mode, and it is thinner than the rival Galaxy Fold, but the screen size is 8 inches and it is compatible with 5G . Mate Xs was introduced as "beyond the limit".

  • Yu introducing Mate Xs on the screen

  • Mate Xs

Many new devices announced, no Google Play

The basic specifications, such as the screen size of 6.6 inches when folded and 8 inches when opened, are almost unchanged. The foldable flexible display employs two layers of polyimide, which is 80% stronger than one layer, and is appealing as a very robust display.

  • Difference between Mate X and Galaxy Fold

  • The hinge, which mimics the Hayabusa's wing design, which uses liquid metal based on zirconium, is 30% more robust than titanium alloy. Appeal the point that is hard to break with a robust hinge

  • Comparison of new SoC features with Snapdragon. The SoC has been changed from the traditional Kirin 980 + Balong 5000 modem to Kirin 990 5G, with 23% CPU, 39% GPU, and 460% NPU, each with improved performance. It seems that the power consumption has been improved by 23% for CPU, 32% for GPU, and 290% for NPU

Compared to its rival Qualcomm's SoC, the manufacturing process is faster at 7nm and the advanced technology of using extreme ultraviolet [EUV] is appealing. It emphasizes that 5G performance and AI performance are higher than Snapdragon 865 + X55 modem. Kirin 990 5G says that it can support up to N79 / N78, N77, N41, N38, N28, N3, and N1 as 5G compatible bands [however, only N41 and N78 initially, other bands will be supported at a later date] Seems to do].

The downstream communication speed is 1,399 Mbps and the upstream is 83 Mbps, which is another advantage in that the Galaxy Fold 5G is 88% and 36% faster, respectively.

  • The appeal of being faster than other companies. On the other hand, battery consumption is reduced, and in the case of 5G heavy use, 7.5 hours of driving time will be realized compared to 6.2 to 6.4 hours for Mate X and Galaxy Fold 5G. The battery capacity is 4,500 mAh, but it is said that it can charge to 85% capacity in 30 minutes by 55 W ultra-rapid charging. The camera is a quad camera in cooperation with the German Leica camera, but in terms of specifications it seems to be equivalent to Mate X

  • As a new function, the new multi-window function can be used by becoming EMUI10 based on Android 10. You can also split the screen and start two apps, and copy files and text by dragging and dropping. The third app can also be launched as a window

Launched in March 2020 in Europe. The price is 2,499 euros with 8GB of memory and 512GB of storage. Because Google Mobile Services [GMS] cannot be used due to US government policy, it is worrisome how the price of about 300,000 yen is evaluated in the state that Google services such as Google Play can not be used .

The similarly announced “ MatePad Pro 5G '' is also an attractive terminal equipped with 5G in addition to handwriting input with M-Pencil, 4 speakers, 5 microphones, wireless charging etc, but this also does not have GMS . The price is reduced, and you can purchase the 5G model from 799 euros [about 96,000 yen].

Enhance AppGallery and call on companies from around the world

With the announcement of PCs and wireless LAN routers, Yu has announced new products one after another in line with the 1 + 8 + N strategy. Huawei AppGallery is the biggest theme at this launch. This is provided by the company as an app distribution platform similar to Google Play.

Huawei offers HMS [Huawei Mobile Services], similar to Google's GMS [Google Mobile Service]. AppGallery is a platform that can distribute apps to Huawei devices as an app distribution platform.

Available in 170 countries, including Japan, with over 400 million active users per month. Standard applications such as browsers, music, and wallets are also provided as HMS cores, and we distribute applications with top vendors from various regions as partners.

  • GMS with Google Play, AppGallery and HMS core as platforms on par with iOS in App Store

  • AppGallery offered in many countries has many users

In addition, the "HUAWEI Quick App" provides functions that can be used without downloading and installing the application. It seems that more than 2,000 Quick Apps can be used where only about 20 apps can be installed with 1GB of storage.

  • Top regional vendors as partners

  • Use the app without installing it with Quick App

Already more than 1,700 apps support Quick App. The existing 350 million Huawei smartphones are said to be available for Quick App.

  • Quick App works on multiple devices, not just smartphones

Without Google Play, HMS Core and AppGallery are one of the lifeblood of Huawei. For developers, apps can be distributed not only to existing Huawei devices, but also to devices that can not use Google Play, and the range of application provision can be expanded. HMS Core 4.0 further expands the offering of various APIs for developers. For example, with the camera kit, you can use functions such as night view mode, blur, and 50x zoom from the application.

  • Various APIs provided in HMS core

  • For example, a camera kit can use these functions

"Offering new opportunities" instead of opposing Google

"Huawei welcomes app developers from Europe and around the world to participate in HMS," Yu said. "Huawei has been working with Google for over a decade to improve the Android ecosystem," said Yu, who appeals and wants to continue to provide value to partners, including US companies. We show that HMS Core and AppGallery offer new opportunities, not substitutes or counters to GMS.

  • Introducing the importance of privacy and security

  • There are also large investments and events for developers in various places. Promoting developer retention

"Technology alone can move the world into a better connected world," said Mr. Yu, as a mixture of struggle and dissatisfaction with the effects of political friction.

And at the end, Yu said, "On March 26, we will launch the flagship smartphone HUAWEI P40 series in Paris." Under the difficult circumstances, such as the influence of the new coronavirus, the appeal was to hold the presentation as originally planned.


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