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Why is Mi Note 10 limited to Amazon? Hearing Arekore interested in entering Xiaomi in Japan-Engadget Japan version

First of all, I will introduce one question and one answer about entering Japan. Xiaomi spokesperson introduced two points of motivation for the entry: the introduction of next-generation mobile communication technology “5G” and the restriction of terminal purchase assistance in Japan. First of all, as an entry from e-commerce (online mail order), which is a specialty, he responded that he chose as the sales channel.

On the other hand, when asked about whether or not a connection test with a Japanese mobile carrier is being carried out, the only answer is that “Xiaomi's internal testing is being conducted”, and the response to Japanese mobile carriers is not progressing at this time. I can see.

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<p><strong>Q: Why do you enter the Japanese market at this timing?</strong></p>
<p><strong>Xiaomi PR:</strong><br />5G will be put into practical use from 2020. Considering our 5G innovative technology and our stance of "amazing products at honest pricing", we decided that it was the best time to enter Japan.</p>
<p>In addition, we believe that it is an opportunity for us to restrict subsidies for purchasing devices to carriers. *</p>
<p><img alt=

Q: Why did you choose Amazon as your sales channel?

Xiaomi PR:
Xiaomi has been good at selling online channels since its inception. Our business starts with e-commerce and has a lot of experience in that field since then.

Since Xiaomi does not invest heavily in advertising, the online channel is very efficient. First, I decided to start with what we are good at.

Q: At the Mi Note 10 presentation, there was a comment that it can be used by three domestic carriers, but are you conducting connection verification (IOT) with Japanese communication carriers?

Xiaomi PR:
Mi Note 10 is sold as a SIM-free product. Supports three major carriers: NTT Docomo, au, and Softbank. As for IOT, Xiaomi internal testing is conducted.

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<p><strong>Q: During the presentation, Xiaomi introduced the establishment of R & D (research and development) centers for smartphone cameras in nine locations around the world. One of them is in Japan. Why did you establish an R & D center in Japan?</strong></p>
<p><strong>Xiaomi PR:</strong><br />“Innovation” is the cornerstone of Xiaomi, and camera capabilities are an important part of Xiaomi's extensive investment over the last few years. Xiaomi smartphone camera features are constantly being enhanced. For example, Mi CC 9 Pro Premium Edition ("Mi Note 10 Pro" in the global version) scored the highest score on DXOMARK.</p>
<p>To date, Xiaomi has established nine camera R & D centers around the world, including Paris in France and Tampere in Finland.</p>
<p>Japan is very advanced in camera technology and a global hub in image innovation. I wanted to establish an R & D center in Japan to work closely with such excellent Japanese engineers.</p>
<p>Mi Note 10 is a product jointly developed with Japanese engineers. This is our commitment to camera research and development, which reflects our desire to deliver a better shooting experience for our users.</p>
<p><strong>Q: In China, you can use “Mi Smart Band 4” to control various products with voice. In Japan, do you offer such functions?</strong></p>
<p><strong>Xiaomi PR:</strong><br />As you mentioned, the Chinese version of Mi Smart Band 4 allows users to control the voice of other connected smart home devices by launching an AI assistant called “Xiao AI”.</p>
<p>However, since this Xiao AI assistant can only recognize Chinese at this time, this feature is not available in the global version of Mi Smart Band 4 including the Japanese version.</p>
<p><img alt=▲ Mi Smart Band 4

■ Why did you bring your suitcase to the country?

Xiaomi has announced that it will introduce not only smartphones “Mi Note 10” but also peripheral products such as wearable devices “Mi Smart Band 4”, IH rice cookers, and suitcases when entering Japan. I asked why these products were introduced to Japan and what the aim was.

Q: Why do you sell suitcases in Japan?

Xiaomi PR:
First, “Travel” is an important category in our ecosystem and we wanted to take advantage of this opportunity to tell you that Xiaomi is not a company that only manufactures / sells smartphones.

And of course, our suitcases are one of the best-selling products because they are durable, good in design, and very affordable.

By the way, there are other products in this “Travel” category, such as bags and neck pillows. We hope to introduce such products in Japan someday. I think Japanese (especially young people) will travel better, so I want to deliver more.

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<p><strong>Q: How does suitcase differentiate from competitors such as Samsonite?</strong></p>
<p><strong>Xiaomi PR:</strong><br />We want to give our customers more choices. Metal suitcases are rather for business and have a premium texture, so businessmen might like a metal suitcase with a good design. And those made of polycarbonate are more affordable.</p>
<p>The difference from the competition is that it is surprisingly quality, while being very affordable. And one of the innovations in metal suitcases is an ultra-quiet 360-degree spinner wheel specially made of environmentally friendly, non-toxic silica gel and artificial elastic rubber.</p>
<p>We have carefully selected prominent Chinese wheel manufacturers in the suitcase wheel industry. As a result, the wheels are very flexible. Some users have said that they can move their wheels even in a breeze.</p>
<p>Another innovation is design. Instead of the usual parallel groove structure and vertical stripe rib design in case shells, our suitcases have a mirror-like surface with only a few horizontal stripe ribs.</p>
<p>In other words, in order to reduce the rib processing, it was necessary to find a more robust and elastic material. Although we have just entered the suitcase market, we have continually looked for ways to innovate, as we did with smartphone development.</p>
<p>In addition, we ordered high-quality aluminum from Alcoa, the world's leading aluminum provider. This aluminum is impact resistant and maintains color and robustness over time.</p>
<p>According to our suitcase product manager, we use the material first, and now Samsonite and TUMI also use the same material.</p>
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