Xiaomi's entry into Japan is a big deal! Introducing a shocking 100 million pixel camera smartphone and smart rice cooker: Dr. Yamane's smartphone story-Engadget Japan


Xiaomi's landing in Japan was officially announced. A smartphone with a 100 million pixel cameraMi Note 10In addition, Xiaomi was pushed to the top share in the world with wearable devices.Mi Band 4"In addition, home appliances that can be linked with smartphones and must be Japanese.Smart rice cooker”And it ’s a landing that pulls in a line-up of low-priced, high-quality mobile batteries and suitcases that other smartphone manufacturers do n’t have.

Xiaomi, which has the fourth largest market share in smartphones, is also developing products in developed countries in Europe. Mi Note 10 and Mi Note 10 Pro introduced in Japan are killer products from Xiaomi that are attracting a lot of attention not only in Japan but also in other countries.

Although the CPU is equipped for the mid-high range, it can cover a wide range from macro to telephoto with five cameras including 108 million pixels, and can shoot higher-quality photos. The performance as a camera phone is comparable to Huawei's top model with Leica.

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<p>Now that the standard for choosing smartphones has shifted from CPU and screen size to camera performance, Mi Note 10's camera pixel count of over 100 million is a big appeal to consumers who don't know Xiaomi. Moreover, the price starts from the 50,000 yen level. There are many consumers who get the impression that it is “somehow amazing” at a price range that can be bought with a little effort and without looking at the photo examples in Mi Note 10.</p>
<p>Of course, Xiaomi himself needs to appeal to the consumer whether he can take a really good picture, but first the Mi Note 10 of the first landing in Japan is given a passing score in terms of “ grabbing the topic '' It can be called a product.</p>
<p><img alt=In addition, Mi Band 4 introduced by Xiaomi is a major feature that is compatible with products other than Xiaomi at a low price. Since some functions can be used not only with other companies' Android smartphones but also with iPhones, iPhone users who think Apple Watch is too expensive can be sold as a wristband device with only “ notification and 'find iPhone' function '' It will be.

MiJapan "data-caption =" MiJapan "data-credit =" "data-credit-link-back =" "data-dam-provider =" "data-local-id =" local-1-9532934-1575883443356 "data- media-id = "2283b38d-eb6b-433d-86c9-8d471bcf90c1" src = "https://s.yimg.com/os/creatr-uploaded-images/2019-12/eced06f0-1a64-11ea-bb7a-2e9758663335" data-title = "MiJapan" /><br />And the introduction of rice cookers can be a surprise for the Japanese. This is because rice cookers are home appliances that have evolved uniquely in Japan, and the performance of rice cookers is more important than other home appliances for Japanese who are particular about rice. The fact that Xiaomi puts in the rice cooker must be confident that even Japanese people will be able to cook “delicious rice” that can be satisfied.</p>
<p>Furthermore, this rice cooker can be operated with a smartphone. The operability and taste of the finished rice will be evaluated by Japanese consumers actually using it. I am also interested in the evaluation of home appliance journalists.</p>
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The fact that Xiaomi offers rice cookers that are indispensable for Japanese people is a sign of Xiaomi's intention to introduce not only smartphones but also smart home appliances in other countries. If this is a fan or air purifier, there will be few people who are bothered by Xiaomi products. However, if it becomes a rice cooker, all Japanese people should pay attention.

You may have succeeded in appealing that "Xiaomi has smart home appliances and high performance" with just a smart rice cooker.

All you have to do is buy Mi Note 10, Mi Band 4, and Smart Rice Cooker. Even if you don't have a wearable device before, or you can't get out of hand because of the high price, Mi Band 4 can be easily purchased, so you will be able to record without worrying about your exercise and sleep status.

Even those who thought it would be cumbersome to cook rice, if they have a Xiaomi rice cooker, they can just turn on the power and go out and get delicious rice. Of course, you can do the same thing by buying a wristband or smart rice cooker from another company, but Xiaomi's products are much cheaper than those.

All of these smart IoT products can be controlled with the same “Mi Home” app. Xiaomi's other smart IoT products that will appear in the future can also be controlled with the same app, so in the future, it is possible to control multiple home appliances using speakers, for example.

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<p>As Xiaomi, Mi Note 10 and beyond should be expanded to Japan centering on high-end phones, but there are already manufacturers recognized by consumers such as Huawei, OPPO, ASUS in the SIM-free market, and Xiaomi will enter later However, it takes time to get a certain level of recognition.</p>
<p>This time, in addition to smartphones + wearables + smart home appliances, the mobile battery essential for smartphones will be released. In addition, Xiaomi puts in a product called “a suitcase that is unthinkable as a smartphone maker” at once. I would like to expect great expectations as to how far we can penetrate the Japanese market with product development different from other smartphone manufacturers.</p>
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